Rights holders and their representatives must move swiftly as soon as a violation is detected because of the short timeframe that they have to take action before the authorities are required to release the merchandise; they cannot continue to detain suspected counterfeit goods
if a legal action is not initiated. It is thus recommended that both rights holders and their representatives have ready all information and documentation necessary to take action at any time (e.g., the proper power of attorney, information on licensees and distributors, details of the points where original merchandise normally enters the country and full details of the trademarks and the goods which they protect).

Representatives must also be familiar with the particulars of the genuine merchandise, so that they can easily and timely determine whether merchandise is counterfeit. Such a prompt reaction will ensure that the rights holder is informed quickly of instances of counterfeiting and reduce the risk of counterfeit merchandise being
mistakenly reported as genuine.

PIRACY

Rights holders and their representatives must move swiftly as soon as a violation is detected because of the short timeframe that they have to take action before the authorities are required to release the merchandise; they cannot continue to detain suspected counterfeit goods
if a legal action is not initiated. It is thus recommended that both rights holders and their representatives have ready all information and documentation necessary to take action at any time (e.g., the proper power of attorney, information on licensees and distributors, details of the points where original merchandise normally enters the country and full details of the trademarks and the goods which they protect).

Representatives must also be familiar with the particulars of the genuine merchandise, so that they can easily and timely determine whether merchandise is counterfeit. Such a prompt reaction will ensure that the rights holder is informed quickly of instances of counterfeiting and reduce the risk of counterfeit merchandise being
mistakenly reported as genuine.

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